We are delighted to welcome Mariia Bondarenko, our new Impeller and Marketing Executive. We believe her passion, dedication, and expertise will be invaluable assets as we continue to propel our mission forward.
Mariia’s responsibilities encompass a wide spectrum of strategic and tactical activities to enhance the company’s marketing efforts. With a diverse background spanning international affairs, marketing, communications, and design, Mariia brings a unique blend of skills and experiences to her role.
Mariia’s cross-disciplinary expertise allows her to approach marketing holistically, integrating creativity, data-driven insights, and cultural sensitivity. Moreover, her involvement in sustainability, charity initiatives, and her commitment to equality and women’s empowerment in the IT sector further showcase her dedication to making a positive impact.
We initiated a dialogue with Mariia, delving into a series of questions to uncover the motivations and compelling factors that led her to become a valued member of the Impel Talent community.
Why did you join Impel Talent?
“Since my initial engagement with Impel Talent, I’ve been captivated by Impel’s dynamic business model and innovative product offerings. I found the combination of career coaching, leadership programs, and recruitment services genuinely unique and innovative. Additionally, I always enjoyed technology paired with boosting human skills.”
What do you love about your role?
Reflecting on my role, I appreciate the autonomy it grants me. In marketing, the canvas for creativity and experimentation is paramount. While a technical skillset is essential, the synergy of creative thinking and collaboration with other teammates remains pivotal. In the digital sphere, it’s imperative to amplify their voices, not only showcasing their unparalleled expertise but also their distinctive values and interpersonal acumen.”
How did you get into marketing?
“My journey into marketing was an unplanned detour through sports journalism, which provoked my fascination with media and advertising. The realisation of fostering a community of enthusiasts and the significance of strategic branding and marketing resonated deeply. This pushed me to pursue a master’s degree in marketing and communications in Spain, a program delving into public relations, innovation, social media, business expansion, and digital transformation.“
What about marketing really inspires you?
“I am really inspired by technology and constant progress in marketing, which sometimes makes it challenging to stay updated with the latest trends. Nevertheless, I always invest time to run in-depth research and ongoing learning as there is no limit for self-education. In my opinion, this applies to pretty much any field of study.“
What is your top tip for hiring managers who are struggling to grow their team?
“Forge a synergy of skills and personalities that not only complement but elevate each other. Diverse perspectives are the bedrock of innovation!”
What is one piece of advice you wish you could tell yourself 10 years ago?
“I would tell myself not to doubt trying new things and allow myself to drop things I lost passion for. Also, I would say that perfection does not exist, so I should not be so judgmental towards myself and appreciate my achievements more.“
What do you do to relax and unwind outside of work?
“I am passionate about a healthy lifestyle, self-development, yoga and meditations. In my spare time, I enjoy long walks, and if possible, I like to get far away from the urban areas to either the forest or the seaside. Music has also been a big part of my life, as I have been a professional musician and singer in the past. I am also keen on studying foreign languages. It greatly helps me understand people from different cultures better and adapt my communication style in my professional and personal environment.”
When it’s time to unwind, I enjoy cooking as a creative outlet. I also find relaxation in the pages of a delightful book and cherish moments spent with friends and family, as these connections are vital for my well-being.
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Impel Talent is thrilled to welcome Mariia Bondarenko aboard our team. With her profound marketing acumen, skill in crafting persuasive brand narratives, and a strong alignment with our mission to foster influential leadership throughout the continent, Mariia is a valued addition to our organisational journey.
Connect with Mariia today to embark on your transformative career path, taking those vital strides towards reaching your professional aspirations.
